How to Make Email Marketing Work
Email marketing is one of the most important and effective forms of marketing to ever be invented. The conversion rate for appropriate email approaches 4 to 7% over time. That’s because a new client needs to see a brand 7 to 8 times before they trust it enough to buy something. Email is the perfect way to do that.
Use the Right Software
There are many different types of email marketing software available but you need to read the fine print to be sure that you can do what you want to do with it.
Autoresponder Series
No matter what else you do when it comes to online marketing, when someone gets on your list be sure to send them something no less often than weekly. Less than that and they’re going to forget about you, and they might even think you’re spamming them because they forgot. Set up triggered emails in the service to go out on a regular basis.
eCourses
A great way to fill up your email marketing autoresponder is with an eCourse that delivers daily or weekly with information and assignments for your audience. This is not only a good way to teach them something but also a good way to suggest other products.
eNewsletter
Some marketers use newsletters to send information to their audience. Newsletters are often larger and also available on a website so a subscriber can view them via email or on the site. A newsletter can go out monthly or more often. Be sure to tell your audience how often they’ll get the newsletter so they know what to expect.
Craft Effective Headlines
It’s very important that headlines and subject lines be specific, keyword rich, and something the audience will want to open and see. Don’t be tricky or too cheeky as people don’t click through unless they know what’s inside.
Personalize Email
Autoresponder technology allows you to personalize an email based on the information you’ve gathered from your audience. You can collect first name and email, and then you can send your email to, “Dear Sally,” instead of no one.
Don’t Forget the Call To Action
When you send emails to anyone for any reason, you should include a call to action. It might be to share the newsletter with others, to like you on social media, to try out software you recommend or something else entirely.
You simply can’t have a good online marketing plan if you don’t include email marketing. In fact, everything else you do should all lead back to building your email list. A targeted email list will enable you to give yourself a raise whenever you want one.
