Video Marketing – It’s Influence on Digital Marketing
In simple language, the definition of video marketing is using video to promote or market your product, brand or service. This is beneficial for SEO as it can increase click through rates and search engine ranking. YouTube is second largest search engine after Google. To reach your target audience YouTube is the best platform, you have to just upload properly tagged videos on YouTube and it will work wonders for your SEO.
Impact on current business:
According to recent statistical reports, 63% of businesses and organizations have started using video marketing. Out of those 82% of businesses feel this marketing method is an important part of their strategy. It is progressing rapidly and will reach new heights sooner than we think.
Benefits:
1. Easily accessible- There are various platforms for marketing. With mobile phones, consumer can access videos anytime and anywhere which is not possible with traditional marketing like paper marketing. Marketer can reach audience wherever they are in less cost.
2. Boosts Conversions and Sales- Adding a product video on your landing page can increase conversions by 80%. Video can also lead directly to sales and can make you some serious money. Recent Studies show that 74% of users who have watched an explaining video about a product usually bought it.
3. Shows Great ROI- Video production is not easy or cheap task thus online editing tools are constantly upgrading and improving to make it more affordable. 83% businesses show that videos provide good return of investment. Better content is more necessary than good quality video.
4. They are emotional- The human connection through video is more influential than reading facts in text. They allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept.
5. Can build trust- YouTube have become the most powerful social media figure to promote your brand. Some consumers have second thoughts about buying products on internet because of fraud and cheating but effective video marketing can present products in more conversational form. Most of the consumers feel more confident about purchasing online after watching related clip.
6. Appeals to Mobile Users- Smartphones and videos go hand in hand. Most of the consumers watch them on mobile. YouTube reports shows that mobile video consumption rises 100% every year. Since smartphone users are increasing everyday and people like to watch videos on the go, audience keeps getting bigger and bigger.
7. Can explain better- After launching new product or service, create a video to show how it works, it will give more impact on users understanding about the new product than texts or facts. Thus, videos of products or services on homepage of website work wonders to increase business.
Influence:
As Video Marketing has become big part of digital marketing, digital marketer should know everything about it. Audience for marketing is increasing everyday and every minute. Thus handling such amount of audience can be tricky, so proper and effective digital marketing strategy is most necessary.
